iBooks 2–Does this look “Immersive, Engaging, and Interactive”?

Algebra 1 iBook--engaging, immersive, and interactive?

Apple announced iBooks 2, with textbooks, today. They claimed at a press conference at the Guggenheim Museum that they’ve “reinvented the textbook,” and Apple’s press release claims they’ve created, “an entirely new kind of textbook that’s dynamic, engaging and truly interactive.” The app itself is perfectly fine, but, despite the fanfare always engendered by Apple announcing something new, it’s not actually earth-shattering. Inkling has been doing books quite a bit nicer for a couple of years, and Al Gore’s Our Choice was an utterly amazing precursor to that.

There are some good features done before (like community and sharing, and good navigation) that iBooks 2 doesn’t have, and there are some things iBooks is doing a good job of, like study cards. There are two new things, though, that are downright revolutionary–these are high school textbooks, and they’re selling for $14.99. The fact that Apple has convinced the three big publishers that provide 90% of U.S. high school textbooks to sell them on the iPad for $14.99 is a big deal. That’s what is worthy of congratulations–not the fairly average iBooks themselves.

You can click on the image in the iPad app to see a video of a redwood tree in action!

Of course, whether it’s even worth paying $14.99 to replace the textbooks in classrooms with the one pictured here is a good question. It’s the same content as before, with the occasional video example in which a narrator works out a problem, reciting the same solution steps that are written in the “book.”  And there is occasionally a video showing a “real-world” connection. In a problem comparing the height of the tallest redwood tree to the average redwood tree, you can watch a 26-second video that shows you what a redwood tree looks like.

I have an opposite opinion from this post at techcrunch.com, which expresses that kids ought to keep doing math with pencil and paper, not “externalizing knowledge” to calculators, computers, and iPads. I don’t at all fear that this has all gone too far now–rather, I see that iBooks 2 textbooks really have done nothing of significance other than provide a great price break for new purchasers. If you really want to claim “immersive, engaging, and interactive” math curriculum, though, you’ve got to provide different content with a different approach.

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About Josephine Noah

I taught mathematics for 5 years in Berkeley and Oakland, California, before coming to Key Curriculum Press. Teaching with powerful curricula like the Interactive Mathematics Program and Paul Foerster's Calculus book had a profound impact on me and my students' experiences in the classroom, and led me to want to be a part of delivering powerful learning materials. I've been doing just that with Key Curriculum Press since 2002, first working as a development editor, and now as Product Management Director.
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6 Responses to iBooks 2–Does this look “Immersive, Engaging, and Interactive”?

  1. avatar Jim Noble says:

    Am fascinated by all of this, but the real revolution here is the way they have opened up the textbook market to anyone to reinvent. That is what excites me!

  2. avatar Kalid says:

    Hi Josephine, I stumbled upon this blog from a tweet from Dan Meyer, and I’m really enjoying it!

    Really interesting critique — too often technology is seen as a panacea, and wasting 30 seconds to show a video of a tree is a great example of a hammer looking for a nail.

    Ultimately, content is king. The authors who make dull textbooks with contrived “real world applications” are likely the same ones who thought to put in 30 second videos of trees. As Jim noted, I think the primary benefit will be the economics of ebooks — both for the student and for new authors looking to provide better content.

  3. avatar Corey Andreasen says:

    Hi, Josephine! My hope is that the format allows for some revolutionary stuff to be published and the bar gets raised. I expect a lot like what you have shown at first, until some innovative people start making something better. I would like to get involved in such a project! I hope to see books with Sketchpad Explorer docs built in (if possible) or linked. I’m hoping Fathom 3.0 will work in this format, too!

    Corey

  4. Pingback: Sketchpad Explorer: Making the Most of iPads in Education | Sine of the Times

  5. Pingback: iBook Creator: la polémica está servida.

  6. avatar Karim says:

    “If you really want to claim “immersive, engaging, and interactive” math curriculum, though, you’ve got to provide different content with a different approach.”

    True dat.

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